Brook Ellingwood :: Resume
1620 S. Bayview St. Seattle, WA 98144 ~ Cell: (206) 484-5419 ~ brook@brookellingwood.com
Homepage: http://brookellingwood.com ~ 

+ Summary
Experienced Manager and Media Producer with hard skills in Program Management and front-end Web Development and Solutions Architecture, XML technologies, technical/business/feature writing. Excellent cross-disciplinary communication and staff development skills. Knowledge of leading edge standards and practices, including Semantic Web. Professional background includes eCommerce, Content Creation, and User Engagement strategy.

+ Professional Experience
. 
++ Consulting and Contract	 ~ 	6/2008-Present
+++ Media Producing, Web Development, Solutions Architecture, Editorial

Supporting clients and agencies with architected solutions for media needs and Web development. Select organizations: POP, ZAAZ, HGC, Media Space at UW, REI. Select samples: BECU, The Wild Ginger.
Assisting in Japanese translation of book Here Comes Everybody, by Clay Shirky.
Producing independent documentary film Spokane Rapture: The Punk Rock Reunion Movie, using social media marketing.
. . 
++ REI.com	 ~ 	Kent WA	 ~ 	11/2004-6/2008
+++ Manager, Web Development | Information Architecture

Managed Web Development for $250M ecommerce business unit at $1.5B retailer. Five direct reports plus contract staff. Worked closely with Design, Merchandising, Software Development, Analytics, Marketing, and others. Responsible for staffing, budgeting, site quality. Accountable for sales performance, staff development, customer experience. Highlights:
* Implemented staff development plan, including training in Web Standards, XSLT, Accessibility
* Architected new site publishing model
* Program managed 18-month complete site recoding and redesign
. . . 
++ Microsoft	 ~ 	Redmond WA	 ~ 	11/2001-12/2002
+++ Producer (Contract)

Coordinated editorial, design, video and development project schedules across multiple business units and overseas vendor for About Microsoft, Licensing, Security, .Net. Developed and implemented new production procedures, including training staff and vendors.
. . . . 
++ Invisible Worlds	 ~ 	San Francisco CA | Petaluma CA	 ~ 	8/1999-12/2000
+++ Company Producer

Produced content and managed publishing for 70-person technology startup developing XML management tools.
. . . . . 
++ Walt Disney Internet Group | Starwave Corp.	 ~ 	Bellevue WA	 ~ 	9/1996-8/1999
+++ Editor | Producer

Wrote and produced content, features, community for CelebSite, Mr, Showbiz, ABCNEWS.com, ABC.com, Oscars.com, GO.com. Defined product specifications and managed cross-functional development resources.

+ Education
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++ University of Washington	 ~ 	Seattle WA	 ~ 	Fall 2010 (projected)
+++ Master of Communication in Digital Media

Studies in media practice and theory, social media. Research Assistant in Independent Study project to define direction for new "Media Space at UW" center and develop related online assets. Focus on social media in academic, research, and incubator settings.
. . 
++ Evergreen State College	 ~ 	Olympia WA	 ~ 	1989
+++ Bachelor of the Arts

Multi-disciplinary studies in Communication with emphases in film/video, sound engineering, performance, electronic composition.

+ Professional Activities
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++ Professional Development

* Web Accessibility, Kathleen Wahlbin, RampWEB | Virilion, 2007
* Certificate in XML/XSL: Mulberry Technologies, 2006
. . 
++ Panels and Conferences

* Panelist: "Top Signs it’s Time to Redesign," Shop.org Merchandising Workshop, San Diego CA 2007
* Community 2.0 Conference, Las Vegas NV 2007
* XML 2007, Boston MA 2007
* Shop.org Annual Summit, New York NY 2006
* Shop.org Annual Summit Las Vegas NV 2005