select portfolio
REI
In three and a half years at REI, I led the complete overhaul of REI.com, including publishing architecture, information management, and redesign implementation. My responsibilities included staff management of multiple full-time employees and contractors, defining site and data management architecture, and strategic and tactical understanding of subject areas ranging from user interface design to search engine optimization to online community behaviors.
When I was hired to manage Online Production in 2004, the site was lagging in design and features. In my first months I learned that unintended roadblocks in technology, organization, and training needed to be cleared before significant progress on the site would be possible.
As REI lacked defined Web Developer roles, I identified a technology for data transformations and page templates that could bridge the gap between front-end HTML production artists and back-end Java developers, by providing a common language that each could use. I defined standards and practices for how data was to be delivered to publishing systems and what the customer-facing output was to be, and worked with design and editorial teams to understand how this influenced their work.
I instituted training in accessiblity for multiple teams. In the last months of the redesign, given resource constraints, I added myself to the implementation team and built the master page transformation template that applies the site-wide chrome to the site, as well as the complicated search result transformation templates.
Wild Ginger / Triple Door
In late 2008, work with POP on the very beautiful Wild Ginger and Triple Door sites. Not only are the designs top-notch, but behind the scenes, the technical contributions by all the developers who worked on the sites were among the best work I've seen.
Recent Work
For the UW's MediaSpace center, a spin off from the MCDM program, I implemented a collaborative platform based on open source social media projects. Currently in beta, the site is being used to manage several MCDM classes.
When I signed up to be Producer on an independent documentary film about punk rock in Spokane in the 80's, I saw an opportunity to leverage social media for marketing in the production phase, building buzz and seeking contributions of material, time, and money. With viral messaging happening through FaceBook, YouTube, and Twitter, I created a blog on which the filmmaking team can pull together stories, videos, and progress updates without devaluing the other channels. Using Google Analytics, I've been tracking traffic to the site and gathering data for use in marketing the finished product.
The subject matter may have rough edges, but that doesn't mean the approach to making the movie happen has to.
connect:
blogs: