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Brook Ellingwood :: Resume

1620 S. Bayview St. Seattle, WA 98144 ~ Cell: (206) 484-5419 ~
Homepage: http://brookellingwood.com

Summary

Experienced and with professional background in , Creation, and strategy. Excellent communication and staff development skills. Proven success in applying and to solve tactical problems in marketing and usability. Hard skills in and and , , // writing.

Professional Experience

  1. .

    KCTS Television Seattle WA 11/2009Present

    Interactive Producer/Experience Architect

    Manage information design and creative design for Interactive properties of public television station covering western Washington and British Columbia, including navigational rules, organization of information, site maps, and planning. Guide front-end coding standards and creates visual design, including typography, visual concept, and icon design for the Web. Conceive, develop, aggregate and maintains content for Web and new media properties; and evaluate effectiveness of the Web tactics by interpreting site-use statistics.

  2. .

    Consulting and Contract Seattle WA 6/200811/2009

    Media Producing, Web Development, Solutions Architecture, Editorial

    Supported clients and agencies with architected solutions for media needs and Web development. Select organizations: POP, ZAAZ, HGC, Media Space at UW, REI. Select samples: BECU, The Wild Ginger.

    Assisted in Japanese translation of book Here Comes Everybody, by .

  3. ..

    REI.com Kent WA 11/20046/2008

    Manager, Information Architecture | Online Production

    Managed Information Architecture and Customer Experience Development for $250M ecommerce business unit at $1.5B retailer. Five direct reports plus contract staff. Worked closely with Design, Merchandising, Software Development, Analytics, Marketing, and others. Responsible for staffing, budgeting, site quality. Accountable for sales performance, staff development, customer experience. Highlights:

    • Implemented staff development plan, including training in Web Standards, Project Management, Information Architecture, XSLT, Accessibility
    • Program managed 18-month complete site redesign and recoding
    • Work resulted in significant measureable improvements, including large boost in traffic from natural search
  4. ...

    Microsoft Redmond WA 11/200112/2002

    Producer (Contract)

    Coordinated editorial, design, video and development project schedules across multiple business units and overseas vendor for About Microsoft, Licensing, Security, .Net. Developed and implemented new production procedures, including training staff and vendors.

  5. ....

    Invisible Worlds San Francisco CA | Petaluma CA 8/199912/2000

    Company Producer

    Produced content and managed publishing for 70-person technology startup developing XML management tools.

  6. .....

    Walt Disney Internet Group | Starwave Corp. Bellevue WA 9/19968/1999

    Editor | Producer

    Wrote and produced content, features, community for CelebSite, Mr, Showbiz, ABCNEWS.com, ABC.com, Oscars.com, GO.com. Defined product specifications and managed cross-functional development resources.

Education

  1. .

    University of Washington Seattle WA Summer 2011 (projected)

    Master of Communication in Digital Media

    Studies in media practice and theory, social media. Research Assistant in Independent Study project to define direction for new "Media Space at UW" center and develop related online assets. Focus on social media in academic, research, and incubator settings.

  2. ..

    Evergreen State College Olympia WA 1989

    Bachelor of the Arts

    Multi-disciplinary studies in Communication with emphases in film/video, sound engineering, performance, electronic composition.

Professional Activities

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    Professional Development

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    Panels and Conferences

    • Panelist: “Top Signs it’s Time to Redesign,” Shop.org Merchandising Workshop, San Diego CA 2007
    • Community 2.0 Conference, Las Vegas NV 2007
    • XML 2007, Boston MA 2007
    • Shop.org Annual Summit, New York NY 2006
    • Shop.org Annual Summit Las Vegas NV 2005

Geeky Technical Details: