Opportunity AnalysisBranding, Design, and Business Development

In 2017, I performed an opportunity analysis and initial branding exercise for two distilling business ideas. Bretz Fermentary & Distillery was envisioned as a producer of bottled spirits distilled from apples grown in the dramatic geologic landscape of Central Washington.

Hobgoblin Spirits + Chili Laboratory was a lighter-weight concept that wasn't explored as deeply. It envisioned a "Minimum Viable Product" tasting room to develop products that could then be produced at scale and distributed to businesses and customers.

Software used: Adobe Photoshop, Adobe Illustrator.


Available on RequestFor-Hire Writing Samples

I can share samples of work written for clients via email.


Workflow tracking iOS appCustomer Flow Wireframe

Minute 93 offered Product Photography and Content as a Service to the retail industry. This wireframe I developed was for a mobile application to allow us and our clients to manage orders with phones, greatly increasing efficiency over customers' in-house solutions while keeping them updated on order progress.

Software used: Wireframe Sketcher, Adobe Photoshop, Adobe Illustrator.


KCTS 9 Content StrategySite Redesign

At KCTS I developed a new Content Strategy for the station's site and retained ZAAZ, one of Seattle's leading interactive agencies, to create redesign comps. An internal team implemented the redesign.

Content Strategy informed by the book Content Strategy for the Web. Content audit and Information Architecture done with spreadsheets, post-it notes, and hours of stakeholder interviews.


nourishME! Kids Cooking ClassMarketing Video Production

In this self-shot and edited interview, I profile the owner of a business that provides cooking classes for kids.

Camera and audio: Canon 80D DSLR with lavalier and shotgun microphones, additional audio captured on Zoom H4N. Editing and image processing software: Adobe Premiere, Adobe After Effects, Adobe Audition.

The Meaning of Loss in Chris Cornell’s CityEssay

A personal essay on the emotions stirred up by the passing of an iconic artist and what it means to a city in transition.


The Digital Ethics of WeinergateEditorial

This piece on social media and personal reputation management caught a moment when online harrassment was yet to become a big story.