Deep Dive:
Brook Ellingwood's Portfolio

I am a senior manager
of content & customer experience teams
& the products used to create, manage, & publish content.

Summary

I've worked with companies from public television to Disney, technology startups to Microsoft, the self-employed to REI.

  • Identify new communications opportunities
  • Define successful strategies
  • Assemble & lead tactical content & dev teams
  • Multi-channel Content Strategy & Production
  • Ecommerce IA/UX, Taxonomy/SEO, & UI Dev
  • Content Management System scoping & definitions

Opportunity Analysis

Written Analysis: New York Times's Pulitzer-winning online story.
— UW Communication Leadership Blog

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Presentation Graphic: A ten year vision for local public television.
— KCTS TV

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IA & UX

Wireframe: Workflow tracking iOS app.
— Minute 93

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Redesign: Vendor-created comps based on provided Content Strategy & IA.
— KCTS TV

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Content

Video: Segments produced/executive produced for broadcast & online.
— KCTS TV

Editorial: The Digital Ethics of Weinergate.
— UW Communication Leadership Blog

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Business: Project Management, Product Management, Scrum, and a Life in the Theatre.
— Independent Consultant

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