Brook Ellingwood

Tags: Broadcast Media, Non-Profit

Provide strategic and tactical leadership in re-envisioning role of public television station's Interactive department, from supporting other departments' initiatives to being source of original content with lasting value to the community we serve.

Tags: Broadcast Media, Non-Profit

Manage information design and creative design for Interactive properties of PBS member public television station covering western Washington and British Columbia. Guide front-end coding standards and visual design. Conceive and develop content. Evaluate web analytics.

Led 2010 site redesign, ongoing revamp of donation system and television schedule, working with PBS on integrating national projects into needs of local station websites.

Tags: Freelance, Client Relationships, Editorial, User Experience, Web Development, Publishing Solutions

Provided English-language consultation for Japanese translation of book Here Comes Everybody, by Clay Shirky .

Supported clients and agencies with architected solutions for media needs and Web development. Select organizations: POP, ZAAZ, HGC, Media Space at UW, REI. Select samples: BECU, The Wild Ginger.

Tags: Ecommerce, Staff Development, Change Management, User Experience, Web Development, Publishing Solutions

Managed Information Architecture and Customer Experience Development for $250M ecommerce business unit at $1.5B retailer. Five direct reports plus contract staff. Worked closely with Design, Merchandising, Software Development, Analytics, Marketing, and others. Responsible for staffing, budgeting, site quality. Accountable for sales performance, staff development, customer experience. Highlights:

• Implemented staff development plan, including training in Web Standards, Project Management, Information Architecture, XSLT, Accessibility
• Program managed 18-month complete site redesign and recoding
• Work resulted in significant measureable improvements, including large boost in traffic from natural search

Tags: Contract, Publishing Management, Structured Data

Coordinated editorial, design, video and development project schedules across multiple business units and overseas vendor for About Microsoft, Licensing, Security, .Net. Developed and implemented new production procedures, including training staff and vendors.

Tags: Startup, Structured Data, Publishing Solutions

Produced content and managed publishing for 70-person technology startup developing XML management tools and the IETF standard Blocks Extensible Exchange Protocol.

Tags: Big Media, Startup, Merger, Change Managment, Editorial, User Experience

Wrote and produced content, features, community for CelebSite, Mr, Showbiz, ABCNEWS.com, ABC.com, Oscars.com, GO.com. Defined product specifications and managed cross-functional development resources.