Deep Dive:
Brook Ellingwood's Portfolio

Work

Landing Pages and Other Writing Samples Available on Request

Video: nourishME! Kids Cooking Class

These are mostly from my time at KCTS TV. I both produced and directed the ReScene segments. The others I mostly worked with the Digital Media team I built on refining their story ideas, clearing roadblocks, and — most importantly — making sure they had both online and broadcast platforms to get their work shown on.

Wireframe: Workflow tracking iOS app

Minute 93's great idea was to offer Product Content as a Service to the retail industry. This mobile application would allow us to manage our workflow with phones, greatly increasing efficiency over customers' in-house solutions and keeping them updated on order progress.

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Presentation: The CMS Dilemma: Strategic Content Management

I presented this at the Integrated Media Association summit in Austin the day before SXSW opened, to a public media audience. The hand drawn slides emphasized the presentation's message that the technology you choose should not define the content you publish. Also, they emphasized why I didn't pursue a career in art.

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Written Analysis: New York Times's Pulitzer-winning online story

This feature made a big splash when the NYT published it, and set the stage for content presentations that we see everyday now. I was asked by the head of the Integrated Media Association to write up my thoughts on it for other public media professionals and this article grew from that.

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Site Refresh: From Content Strategy to vendor comps

The very first thing I undertook at KCTS was refreshing the look of the website and adding content to it. A real redesign came later, but for this initial refresh I got one of Seattle's leading creative agencies to donate time turning my Content Strategy document into an interim look.

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Editorial: The Digital Ethics of Weinergate

This essay on the bigger implications of the Anthony Weiner scandal caught a moment when Breitbart.com was just beginning to get attention and online harrassment was yet to become a big story. It may be old news, but these ethical issues are on our front pages today. The victim tweeted that I was the only person who got the story right.

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